company
Kalamea Foods
type
Self-adhesive label on paper
material
White polypropylene
design
Looking S.A.
open mind project
Small print runs and demo
the need
The company decided to launch a range of select Greek products to the domestic but mainly to the international market with a name that emphasizes their ‘Greekness’, and promotes the idea of Greek products abroad. The unfamiliar landscape of international markets, the wide range of products, and the fact that the company was making its first appearance created the need for a systematic development, small-scale production and careful steps to explore the market. Once again, Forlabels put into practice its philosophy, which is to stand by its customer as they are taking their first steps, to meet their every need – by printing small runs to help them enter into the market in a prudent manner, or to produce demo products for sampling.
the outcome
Through repeated samplings, the company has managed to approach and convince different markets in different countries around the world, and now its products are in stores in Greece, Cyprus, Paris, New York, and Jeddah. It has also managed to expand its range, and to present a more representative image of Greek products without having to produce large quantities in each.
