company
Georgoudis. S.A.
type
Flexible metalize
material
Flexible
design
Yonas Design
open mind project
Printing on flexible material in small runs for sampling purposes
the need
For a number of years, Georgoudis S.A. has focused on the international market standardising table olives under the brand name Parthenon, a very strong Greek brand abroad. Wishing to boost table olive consumption by taking olives beyond their conventional use, it has decided to launch four different types of olives in sachets of 70 grams, marketing them as a tasty and healthy, any-moment snack. To implement this open mind idea, the company had to explore the intentions of wholesalers and consumers, so a small number of packages was needed for sampling in international exhibitions. Forlabels, enthusiastically embracing the idea, came to cover this need by printing the required small amount of flexible film for flowpack packaging.
the outcome
Forlabels made it possible for Georgoudis S.A. to display the product at international exhibitions, and to receive very positive feedback, a promising sign for future success.
