company
Forlabels S.A.
type
Self-adhesive wine bottle label
F/Μ Project
4mosaic rosé wine labels
Designer:
YellowBean, Michalis Karampatsos
the need
FORLABELS seeking to show to advantage the FacePackphilosophy it has developed, and which makes each packaging unique, collectible and a meeting place where product, producer and consumer can communicate, applied the MOSAIC printing method to the wine label.
To demonstrate the method, it worked together with YellowBean graphic designers, who designed a series of four differently themed labels for rosé wine.
The purpose was to show how the possibilities opened by the MOSAIC method can be applied to create attractive, and above all unique packaging.
Using the MOSAIC method, we can, while focusing on a specific part of the label’s artwork, create distinctive one-of-a-kind labels for each container, obtaining impressive results, as each piece turns into a new visual composition, which however does resound the original one.
In this case, two initial compositions with flowers and two more with haute architecture mosaics alluding to perfumes and to the high quality of a premium product were used. 2,000 unique, each one different, labels from each theme were printed.
the outcome
FORLABELS managed to show that the MOSAIC printing method can help differentiate a packaging, and make it especially attractive, unique and collectible for each consumer.
It also demonstrated the possibilities of this method, and the way graphic designers can use it to benefit their clients.
