MOSAIC MAGRITTE

company
Forlabels S.A.

type
Self-adhesive wine bottle label

F/Μ Project
4mosaic rosé wine labels

Designer:
Yonas Design, George Yonas

the need
FORLABELS seeking to show to advantage the FacePackphilosophy it has developed, and which makes each packaging unique, collectible and a meeting place where product, producer and consumer can communicate, applied the MOSAIC printing method to the wine label.

To this end, it worked together with Yonas Design, who designed a label in several variations for a premium rosé wine, drawing inspiration from one of René Magritte’s best known paintings.

The purpose was to demonstrate how the possibilities opened by the MOSAIC method can be applied to create attractive, and above all unique packaging.
Using the MOSAIC method, we can, while focusing on a specific part of the label’s artwork per bottle, create distinctive one-of-a-kind labels for each container, obtaining impressive results, as each piece turns into a new visual composition, which however does resound the original one.
In this case, based on Magritte’s painting 2,000 unique, each one different, labels were printed.

the outcome
FORLABELS managed to show that the MOSAIC printing method can help differentiate a packaging, and make it especially attractive, unique and collectible for each consumer.

It also demonstrated the possibilities of this method, and the way graphic designers can use it to benefit their clients.