company
Nestlé Hellas S.A.
type
Self-adhesive labels on a roll
material
White gloss paper with lamination
design
Idea Advertising Ltd.
open mind project
Formore label with variable code numbers
the need
Nestlé Hellas S.A., in an effort to optimize sales, was looking for a way to get Nescafé frappé consumers to participate in ‘a sip and the game comes to life’ contest, that would give them the opportunity to win significant gifts. The need was to provide space on the packaging to display the terms of the contest, and a variable – different in each package – number that would be used in the draw. In this case too, Forlabels provided the solution with a formore sticker on which the variable data was printed, i.e. each sticker carried a different number, which the consumer used to participate in the draw.
the outcome
An impressive promotional move, supported by a TV spot, was made possible by the solutions Forlabels can offer, and the consumers were given an additional incentive to buy their favourite coffee, and also an opportunity to get into an even more personal relationship with the product.
